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Rowen Barbary

Bespoke Magento 2 eCommerce Design for Rowen Barbary

About This Project

Rowen Barbary have now been a client of Verve's for over 15 years and we have had the pleasure of building them a number of brochure sites during that time. For a while now they have been considering making the leap to sell their products online, and with our support, they decided now is the time to "take the plunge"! We were delighted to be able to work with them, supporting them every step of the way, on such an exciting project and to share with them what is a dynamic time for the company.


The horse feed specialists have hundreds of stockists around the UK but recently decided to make the decision to sell direct to the consumer, as there is such a huge demand for this benefit. The new, completely bespoke, Magento 2 Commerce site allows Rowen Barbary to fulfil customer orders placed online and then deliver them direct to the customers door.


The new site features bespoke development that enable the company to effectively meet customer demands and needs. These functionalities were created to ensure that the company could supply their customers with a fantastic user experience. Verve created a ‘perfect feed finder’ which allows the customer to add in specific details about the animal and the feed finder function will bring up the best suited food that is recommended for the needs and lifestyle of the animal. Alongside this functionality the website also features a feed advice form where customers can fill in details about the animal and a member of the experienced Rowen Barbary team will get back to them with advice and recommendations about diet and nutrition.


The website included a WordPress integration that features useful guides and articles allowing customers to browse by news or guides and making it easy and accessible to read the latest news and riders advice. These were all extremely important elements of the new website for the company as it instills trust and means that their customers receive an exceptional level of care and customer service within an extremely niche market.

The new site also features third party review integration which also helps to increase customer trust but the reviews also feature under each product allowing potential customers to see what experience others have had with specific food. The product pages display all information about the food including all nutritional details, plus featured articles and guides appear underneath the product, articles and guides related only to that product so the customer can be sure that it is relevant. Additionally there is a find a stockist page on the website making it easy for customers to find the closest stockist to them.


Over the years we have also helped Rowen Barbary to apply their brand to different support materials, such as brochures and packaging. You can take a look at some of the work here.


Why not check out the website here!



From conception to completion of the site, the team at Verve have been fantastic to work with! They took the time to understand the unique aspects of our brand & have created a beautiful, sleek website that is fully functional. I would highly recommend!

Becky Knight, Rowen Barbary

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