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TG Group

Creating a unified design, user friendly content management system & strategic digital marketing for all of the companies under the TG Group umbrella

About This Project

Tudor Griffiths Group (TG Group) are one of the UK's leading independent businesses specialising in the supply of building materials, ready-mixed concrete, skip hire & waste management. They have been trading for over 140 years, and now employ over 250 people. They are popular throughout the West Midlands & Wales for their personal approach and long-standing values. 

TG Group came to verve to unify their companies under one umbrella, the key objective to make customers aware of the large breadth of construction services they had to offer. They had 5 company sites which all required re-designing and developing, the sites were all very sporadic with inconsistent branding, unique colour schemes and disorganized page layouts.

We began with a new Wordpress flagship site that would reflect the size and standing TG Group had in each of the industries. We then built four responsive websites for the companies under the TG umbrella.

The 6 new sites have unified the different parts of TG Group, while still maintaining each of the companies USP’s. Verve built upon the existing TG Group brand, developing a professional new look and feel for the sites that incorporated TG’s renowned red and blue colour scheme.

• New flagship site & 6 individual service sites
• Bespoke modern design
• Fully responsive
• Wordpress Platform
• Full content management system
As well as working with large businesses, TG Group also wanted to be the 'go-to-guy' for local people. To appeal to this audience, we transformed the way their content was presented. We added local imagery, made relevant content more accessible and introduced a locations map highlighting their 30 different premises, opening up new contact channels.

We also worked with each of TG Groups’ companies to perfect their content strategy. This involved simplifying the navigation, adding quick enquiry forms with key messaging, including client testimonials, choosing the right images, and adding go-to FAQ’s pages.

The finished sites showcase TG Groups’ innovative services, modern environmentally friendly values and strong client relationships.

Verve recognised and understood the complex idiosyncrasies of our business and developed the right tone and creative to appeal to all customers across our various divisions. They have proven themselves to be a creative, responsive and strategic business partner and have always delivered."
Patrick Dixon, Head of Marketing at TG Group
TG Skips growth from launch
  • +%Organic Traffic Growth From Launch
  • +%Average Monthly Organic Traffic Growth
  • +%Google Adwords Conversion Rate
Google Adwords Target CPA: £10 | Current CPA: £6.18
  1. 01743 360 000