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October 31, 2019

Why Should You Keep Your Website Software Up To Date?

As technology is constantly evolving, there is a greater need to stay on top of your website updates to ensure that it is kept running as smoothly as it can and looking professional. This helps to portray your business as responsible and trustworthy. But as well as this, there is a great danger that if you don’t stay up to date your website could be at risk and open to hackers which is why it is vital to have the latest version running! Read on to find out more about why this is so important or drop us an email today to discuss!

 

Websites continue to get smarter, so do hackers. There is a constant need to tackle potential security breaches to keep your business safe. As hosting providers we are extremely conscious of security risks and running old versions of software on websites makes them prone to attacks from hackers.

 

Don’t Run Old Software

Updating your site is not a guarantee against attack, but it does ensure that your site is utilising everything WordPress, Magento and similar and web softwares have to offer in order to protect it. Running an old software version will leave open opportunities for hackers, whether it be the main website platform or a small module or web app. By implementing the latest updates it gives you an advantage over hackers making it harder for them to attack your site at its weak security points. The reason updates are released is because bugs have been found, so any site not running on the latest software is vulnerable. Minor updates are done automatically but it is the major ones you need to implement.

 

Protect Your SEO

Malicious codes can steal your confidential information and have a negative impact on SEO. Hackers will find exploits and security holes in the core of a website but by updating to the latest version these bugs will get resolved. The hackers then use reports to launch attacks on websites which haven’t yet been updated and are vulnerable. They can trash your web pages and deface your posts which in turn can have a very serious affect on your business and looks bad to clients.

 

Avoid Getting Blacklisted

Hackers can hijack your site for a number of reasons, most commonly though, sites are used to host spam emails. This can cause a server to be blacklisted, resulting in genuine emails becoming blocked, and warnings to potential visitors can be issued, preventing them from using your site.

 

Create a Better User Experience

There are of course other reasons for updating your website. When new versions are released there comes with them some fantastic new features that help to improve the user experience, making the website faster and perform better. This in turn has a positive affect on your SEO. A more efficient website results in a happy user!

 

We believe in being proactive with our clients which is why we offer maintenance retainers that are charged at a reduced rate and completely tailored to each individual client’s needs. This is a great way to keep on top of your sites security and performance. Please get in touch for more information and to keep your site safe!

 

 

 

 

Holly Doyle-Wilday
Digital Marketing Manager
Copywriting
Social Media Management
Brand Management
Email Marketing
PPC
SEO

Holly is Verve's Digital Marketing Manager and has over 8 years experience within the industry working across a variety of sectors. Holly specialises in strong copywriting skills, social media, email marketing and brand management. Her passion is finding new and unexpected routes to promote and advertise businesses.

In her spare time she enjoys cooking, running with her two collies and exploring the countryside with friends and family.

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